該機構指出,隨著 DRAM 及 NAND Flash 合約價格仍持續攀升,預估明年整機 BOM cost 將在今年的基礎上再提升約 5~7%,或者更甚。對於原本就利潤偏薄的低階機種而言,品牌端勢必調降該產品占比,同時針對全系列產品分層上調終端售價以維繫正常營運。
雪上加霜的是,像 Snapdragon 8 Elite Gen 6 Pro 這類晶片組,今年價格可能輕易超過 300 美元,而 Snapdragon 8 Elite Gen 5 預估每顆售價約 280 美元,而成本增加的衝擊將落在智慧手機製造商身上,可能不得不降低手機規格,或者將成本轉嫁給消費者,但這可能進一步影響銷量。
<blockquote class="twitter-tweet"><p lang="en" dir="ltr">According to data from market research firm Omdia, prices of mobile DRAM (LPDDR) products have risen by more than 70% since early last year, while smartphone NAND flash prices have surged by around 100%. TrendForce analysis notes that “memory costs now account for more than 20%…</p>— Ice Universe (@UniverseIce) <a href="https://twitter.com/UniverseIce/status/2010520729398514037?ref_src=twsrc%5Etfw">January 12, 2026</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>